“Taking Care of Employee Health”

Brent Kruel, CEO at BioFunctional Health Solutions is spearheading innovation to more effectively screen for and treat musculoskeletal disorders (MSDs) and put the power of self-healing into the hands of employees in the workplace. MSDs include more than 150 diagnoses of injuries and disorders that affect the human body’s movement resulting in pain, restricted mobility, and reduced strength. Common MSDs include back/neck pain, carpal tunnel syndrome, and other general pains/strains.

"Optimizing Employee Health – Improving Your Bottom Line"

Brent’s creativity has allowed for BioFunctional Health Solutions’ creation of unique and original offerings to differentiate the company from other market competitors. Brent’s healthcare industry experience has allowed him to understand and intelligently address the challenges faced by both employers and employees in facing the problem of MSDs in the workplace to deliver effective solutions. Brent’s high-level business knowledge and leadership experience have allowed BioFunctional Health Solutions to strategically scale the business while carefully considering the importance of both customer and BioFunctional Health Solutions employee satisfaction. “We recognized a blind spot in healthcare to effectively detect and prevent MSDs and has created strategic partnerships with technology companies to deliver patented 3D MSD screening,” adds Brent.

BioFunctional Health Solutions’ optimize organizational employees’ health and engagement through their state-of-the-art technology and healthcare solutions. “We do something nobody else is effectively doing which is screening for MSDs before pain occurs through mobility health assessments. Furthermore we offer both onsite and online solutions to screen for and treat MSDs,” adds Brent. BioFunctional Health Solutions’ CAMA (Computer-aided MSD Assessment) technology conducts an extremely high-level and comprehensive diagnosis of the body’s strength and mobility through very detailed full-body multi-dimensional motion and positional measurement during a subject’s performance of a few brief exercises (example: leaning to the side, touching toes, etc.). The measurements are then run through a diagnostic algorithm which then results in the creation of a detailed report outlining any mobility and/or strength issues a subject has with resulting category and an overall MSD score.

BioFunctional Health Solutions technologies (MSD assessment and self-treatment) are new to the workplace environment. “Introducing these technologies enables companies to heal their employees, places the power of healing into the hands of the employees, and, for the first time, and allows for the preemptive identification of MSD risks BEFORE they become injuries,” explains Brent. “Our solutions are OSHA compliant and designed by healthcare leaders to effectively address workplace injuries in the workplace before they become a reportable incident.” According to Brent, while the market is still a relatively blue ocean, BioFunctional Health Solutions primary competitors offer onsite treatment programs and ergonomic solutions to remedy MSDs in the workplace. BioFunctional Health Solutions differentiates itself with two primarily unique offerings, firstly a platform individuals can use anywhere to identify and treat their MSDs on their own, and secondly, their extremely high-end, patented strength and mobility MSD risk assessment tool to accurately identify musculoskeletal issues (MSD precursors) BEFORE they become injuries.

Talking about the budding entrepreneurs, Brent states that they need to concentrate on innovation, innovation, innovation. “The market is wide open and individuals are in pain in the workplace more than ever. Those who can offer efficient, unique, and easy-to-use solutions will go a long way toward being successful in the health and wellness industry,” adds Brent. For the days to come, Brent and his team of experts at BioFunctional Health Solutions are in the final development of their clinical level self-treatment model called MSAS (MSD self-applied system). Furthermore, they are developing a telemedicine application to allow remote employees as well as small business to resolve their MSDs without doctor visits.